If you’re hesitant about using social media for business, don’t worry: I was too. When I left Morgan Stanley to start my own business I knew it was important to embrace “Net Generation” tools, but social media felt like something I needed, rather than wanted to do. When I quit my job I had less […]
Continue readingGuest blog by Colin Cather, Brand Strategist & Founder at Brilliant Mistake Branding If Twitter is a cocktail party, it’s one where the lights are down low. So now, in this hashtagged room, what we say (our ‘content’) and how we say it (our ‘tone’) become the strongest of our brand-signals. And these 140 character […]
Continue readingAt this time of year it’s traditional to look back, so we thought we’d share our most popular content from the past year, just in case you missed it. The Best Law Firm Website is… – We name the best law firm websites and explain what makes them stand out from the crowd. Top 100 […]
Continue readingYou never forget your first time Especially if you’re a control-freak perfectionist and incredibly nervous before it. I’m referring, of course, to my first BBC appearance – with Phil Gayle on BBC Radio Berkshire, although you’d be forgiven for thinking Jeremy Paxman on Newsnight based on my anxiety! Twenty four hours on, and having listened […]
Continue readingClassic stuff from web usability expert Gerry McGovern… “There is one word to describe great web design: useful” Gerry continues to explain what this actually means: “There are always top tasks. Every website has a “book a flight”—it’s just that many have not discovered it yet. I have been doing this since 1994. The conversation […]
Continue readingYes, Hugh Dennis… one half of Punt & Dennis, team captain in Mock the Week and star of Outnumbered. But did you know Hugh Dennis started his career as a brand manager at Unilever? I certainly didn’t, until, as a judge at the CIMA 2010 Awards, I found myself sitting next to Hugh Dennis at […]
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