CubeSocial

Award-winning Digital Marketing

Connected Business #ConnectedBiz

#ConnectedBiz is the Twitter hashtag for Enterprising Barnsley’s annual conference Connected Business – Making Online Work For Your Bottom Line. The event tomorrow will be Enterprising Barnsley’s third conference, and I’m delighted to be asked back after speaking at their first event in 2012. Clockwise from top left in Enterprising Barnsley’s photo of the line-up:…
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#joiningthedots – how one tweet can create credible coverage

#joiningthedots has been central to CubeSocial, ever since a random tweet led to our first breakthrough: a 45 minute slot on BBC Radio to talk about our business – before we had determined what our business would be! People often ask us how that came about, and the answer is a random tweet. A financial…
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Networking in the Digital Age #MFWsocial

#MFWsocial is the Twitter hashtag for Morrison & Foerster (MoFo) Women London’s event this Wednesday 10 September – Networking in the Digital Age: Social Media is just another way to talk. I will be speaking alongside MoFo Women London’s chair, Sue McLean, on how to incorporate social media into business networking. In keeping with the…
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Beware of Spam LinkedIn Email

Pause before you click! The image on the left is a screenshot from my phone. At first glance, at the From, the LinkedIn headline and formatting, it looks genuine. However, I always make sure to pause because clicking on a link, and during that pause I was surprised to see the email addressed “Dear LinkedIn…
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Tapping into the social media treasure chest

If the heading looks familiar… it’s because you’ve seen it before! I was recently interviewed by Lexis®Commercial about the use of social media by law firms, and this heading is from Paul Caddy’s article. Click here to see the full interview – while it focuses on law firms, the themes covered apply to all professional…
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Publishing on LinkedIn – Pros and Cons

When LinkedIn started the rollout of its publishing platform earlier this year, I asked: is publishing on LinkedIn a privilege or a pain? A few months on, most seem to think the latter! But there are some positive experiences to share too… Tipping the scales towards Pain: Charles Christian, Award-winning legal technology journalist I’ve published…
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Social Media Beyond Marketing

Hurrah to Deloitte UK getting that social media is just another way to talk! Their new video – The Growing Power of Consumers features Nick Turner, Digital Lead for Consumer Business, but the principles he mentions also apply to the B2B world: 1. Engaging needs to go beyond the marketing function, it requires collaboration across…
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Morgan Stanley joins the virtual cocktail party… with chaperones

Morgan Stanley’s ears must have been burning! I was talking about their social media use just last week, with an international consultancy that currently trains their consultants to tweet from a library of pre-written messages.  The conversation reminded me of Morgan Stanley’s Green Light for Social Media – Bankers or Bots? because Morgan Stanley were…
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#AMBAspring – How the conversation can continue after an event

#AMBAspring was the Twitter hashtag for the Association of MBAs’ Spring Refresher at Kent Business School. I was one of four speakers – between us we were to “cover the core modules taught in today’s MBAs… innovation, entrepreneurship, marketing and finance”. There was limited conversation on #AMBAspring before the event, so I arrived prepared for…
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#WEB2014 – How do you inspire?

2,000 Women in European Business gathered at Deutsche Bank’s Conference on 4 June to hear “trailblazing individuals who leave their mark both on society and in business” answer this question. The evening was choc-a-block with lessons learned, inspiring stories and valuable advice…this blog post provides a roundup, despite my usual means of note-taking being restricted…
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