September 8, 2014

Networking

#MFWsocial is the Twitter hashtag for Morrison & Foerster (MoFo) Women London’s event this Wednesday 10 September – Networking in the Digital Age: Social Media is just another way to talk. I will be speaking alongside MoFo Women London’s chair, Sue McLean, on how to incorporate social media into business networking. In keeping with the

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September 5, 2014

Other

Pause before you click! The image on the left is a screenshot from my phone. At first glance, at the From, the LinkedIn headline and formatting, it looks genuine. However, I always make sure to pause because clicking on a link, and during that pause I was surprised to see the email addressed “Dear LinkedIn

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September 2, 2014

Branding, Marketing, Press

If the heading looks familiar… it’s because you’ve seen it before! I was recently interviewed by Lexis®Commercial about the use of social media by law firms, and this heading is from Paul Caddy’s article. Click here to see the full interview – while it focuses on law firms, the themes covered apply to all professional

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August 25, 2014

Branding, Opinion

When LinkedIn started the rollout of its publishing platform earlier this year, I asked: is publishing on LinkedIn a privilege or a pain? A few months on, most seem to think the latter! But there are some positive experiences to share too… Tipping the scales towards Pain: Charles Christian, Award-winning legal technology journalist I’ve published

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July 22, 2014

Branding, Customer Service, Marketing

Hurrah to Deloitte UK getting that social media is just another way to talk! Their new video – The Growing Power of Consumers features Nick Turner, Digital Lead for Consumer Business, but the principles he mentions also apply to the B2B world: 1. Engaging needs to go beyond the marketing function, it requires collaboration across

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