Tag: access legal

Award-winning Digital Marketing

Law Firm Branding: Can you serve all markets from a single brand?

A thought occurred to me the other day: Assuming the Susskind vision of the future is true, can law firms continue to serve all their clients from a single brand? In most other sectors, companies use brands to target a specific market segment. RBS have the Direct Line, Churchill and Privilige insurance brands. Intercontinental hotel…
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Shoosmiths AccessLegal – A brave new world of law firm marketing

Marketing. Most law firms would admit they are not very good at it. But might that be about to change? Here’s a stand from our local town fete this weekend. Shoosmiths were there promoting their new Access Legal brand. What was interesting that there was no selling going on. They were simply there collecting names…
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