#EENsocial workshop Startup Your Social Media – 28th February 2018, BASE Bordon Innovation Centre
Delighted to be delivering this Enterprise Europe Network workshop for Oxford Innovation next week 😊
It’s an by-invitation event which has generated lots of queries so here’s a quick roundup. If you send a quick email@example.com the team can keep you posted about when/where I’m speaking next. In the meantime, do join the conversation with #EENsocial
Don’t know your ‘like’ from your ‘hashtag’? Got a LinkedIn account, but not sure how to get the most out of it? Use Twitter in your personal life, but not sure how it works in a business context?
It is well established that effective networking is crucial to startup and scaleup. It is also clear how omnipresent social media is to digital presence. But many of us are still not bringing the two together strategically to maximise the value of business networking and profiling via social media.
At its heart, business is about relationships, and relationships are built on conversations. Conversations first became virtual via letters, then telephones, faxes, emails… and now social media.
Can you imagine telling an important contact that you don’t have email? Can you imagine their reaction? Many will now look at you in the same way if you don’t have a human (rather than company) Twitter account!
This workshop will help you to identify and optimise the social media platforms that are most appropriate for you. We will begin with a presentation on social media business context and best practices. This will be followed by interactive session on delegates’ social media objectives, and a review of selected participants’ online profiles and activity.
There will also be opportunity for peer-learning and networking, creating and updating social media profiles, and drafting and sharing social media content live with support.
Strategic business understanding and use of social media, including:
(1) identifying which social media platforms are most appropriate;
(2) building and optimising profiles; and
(3) effectively networking via social media.
Connecting Women in Technology (CWT) is a cross industry network, which includes Avaya, Cisco, Dell, Google, HP, IBM, Intel and Microsoft.
The network collaborates to encourage women to find role models and mentors, share best practice through networking, and provide a supportive environment to connect. CWT’s purpose is to send a strong message to the market that IT is an attractive place for women to work.
When I first jumped off the corporate train, I was surprised to notice the interest/curiosity that my gender could create in the start-up world. I’ve since come to realise that the interest/curiosity usually multiplies when it is revealed that my start-up is a tech one!
So, big thumbs up to CWT
CWT are hosting their 13th event: Professional Networking – Building Your Online Network and Managing Your Social Media Presence, this Wednesday, at Intel. I am delighted to feature as their keynote speaker, in a line-up that includes:
For more on the event, see: Agenda
Male or female, working for a CWT company or not, you’re very welcome to join via the hashtag: #CWTNetworking (when you click this link, you’ll see the most recent tweets).
See you at Intel and/or at the virtual cocktail party via the hashtag soon!
#ConnectedBiz is the Twitter hashtag for Enterprising Barnsley’s annual conference Connected Business – Making Online Work For Your Bottom Line.
The event tomorrow will be Enterprising Barnsley’s third conference, and I’m delighted to be asked back after speaking at their first event in 2012.
Clockwise from top left in Enterprising Barnsley’s photo of the line-up:
If you didn’t make the kick-off event, here’s what I had to say on the power of social media for business: Video
And regardless of whether or not you can join in person, do join via the hashtag: #ConnectedBiz (when you click this link, you’ll see the most recent tweets).
Looking forward to being back in Barnsley and seeing you all soon!
I will be speaking alongside MoFo Women London’s chair, Sue McLean, on how to incorporate social media into business networking.
In keeping with the spirit of the event, Sue invited me to speak after seeing my recent interview by Lexis®Commercial about the use of social media by law firms on Twitter. How appropriate / What an handy example for the event!
Echoing Socially Aware’s announcement, if you:
… join us. It would be great to see you there
For more details, including how to register, see: MoFoWomen
If you’re not based in London / can’t make 6pm in person, join via the hashtag: #MFWsocial (when you click this link, you’ll see the most recent tweets)
And if you’re curious to learn more about hashtags, take a peek at these blog posts:
Once you see how hashtags work, I hope to see you enjoying and benefiting from them!
#AMBAspring was the Twitter hashtag for the Association of MBAs’ Spring Refresher at Kent Business School. I was one of four speakers – between us we were to “cover the core modules taught in today’s MBAs… innovation, entrepreneurship, marketing and finance”.
There was limited conversation on #AMBAspring before the event, so I arrived prepared for cynicism and heckling… let’s just say that there were a number of spirited exchanges!
But a shift was happening. And slowly but surely, the shift that was happening in the room could be seen online… new Twitter accounts were created, those who were already on Twitter welcomed the newbies and connected them with other attendees, reviews and reflections of the day were posted and shared… all via a hashtag that may have been considered to have already served its purpose.
And it didn’t stop there
I was delighted to see the hashtag mentioned again a month after the event when I was tweeting from the #LeanInLondon launch:
Social media makes it easy to keep #joiningthedots – make sure to continue and grow the conversations (and networks) that are of interest to you!
Conferences and trade shows are a great way to get face time with potential clients, suppliers and partners. In the past these events were all about pressing palms and cramming as many meetings into the day as possible. Social media changes all that.
We’ve found that we can massively improve the ROI of events by integrating social media with our real world activities… in fact in some cases you don’t even need to be there in person!
Here are our top tips for using social media at conferences and shows.
The best thing about all this is that in many cases you don’t even need to be there in person to benefit from the buzz a conference or show generates. If you find yourself in that situation, try curating the Twitter stream instead, as we did here for a recent event.
What techniques have you found successful for maximising the value of real-world events with social media?