Tag: Klout

Award-winning Digital Marketing

Can you buy social media influence?

By Linda Cheung Jillian’s recent guest blog Klout… and how it can be manipulated made me think of the phrase: “Lies, damned lies, and statistics”. As social media use grows, so do measurements of its use. In What makes a credible social media expert? Heather Townsend warns readers to “be very concerned if your social…
Read more

Klout… and how it can be manipulated

Guest blog by Jillian Ney Klout was first introduced to me as a status symbol – a symbol of your online influence. Influence is a hard variable to measure, so how can a tool measure your online influence? Klout attempts to do this by monitoring ‘over 35 variables on Facebook and Twitter’ – with the…
Read more