Tag: Social Business

Award-winning Digital Marketing

Morgan Stanley joins the virtual cocktail party… with chaperones

Morgan Stanley’s ears must have been burning! I was talking about their social media use just last week, with an international consultancy that currently trains their consultants to tweet from a library of pre-written messages.  The conversation reminded me of Morgan Stanley’s Green Light for Social Media – Bankers or Bots? because Morgan Stanley were…
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#WEB2014 – How do you inspire?

2,000 Women in European Business gathered at Deutsche Bank’s Conference on 4 June to hear “trailblazing individuals who leave their mark both on society and in business” answer this question. The evening was choc-a-block with lessons learned, inspiring stories and valuable advice…this blog post provides a roundup, despite my usual means of note-taking being restricted…
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Publishing on LinkedIn – Privilege or Pain?

Back in February, LinkedIn announced that it was opening up access to its publishing platform to all 277 million users. Before then, LinkedIn had only allowed a small group of selected influencers, such as Richard Branson, Bill Gates and Jack Welch, to write and share long-form blog posts. LinkedIn said that the rollout would be…
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LinkedIn Company Pages – how to say goodbye to your Products & Services tab

With less than a week to go until LinkedIn “retires” Products & Services, I have followed LinkedIn’s suggestions to copy and save CubeSocial recommendations, and request a copy from LinkedIn. If you’re planning to do the same, you have five days until your Products & Service tab will be removed on 14  April, and until…
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#startup your social media

In one of my first interviews about my start-up journey, I mentioned how much I have to thank social media for. After an intense and inspiring day mentoring dotforge start-ups this week, here are my top tips for increasing your profile and serendipity on social media – whether you’re building a start-up or advancing your…
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Valentine treats… with a CubeSocial orange tweak!

Happy Valentine’s to you, and Happy Birthday to us! Are you feeling the love today? We are… and we’re not afraid to show it! Two years ago today we moved into our office, with our first hire, and explained what we wanted to build and be. What an amazing two years it’s been since then,…
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Getting started with Twitter – top 5 newbie questions answered

As a Facebook Novice to Social Media CEO I’m frequently asked about my conversion from social media cynic and how I got started with Twitter. Here’s a roundup of the most popular questions and my responses: Where to begin? 5 must-dos How do hashtags work? A case study (see the comments section for a link…
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How to change your Twitter username

So you’ve created an account, worked though the 5 must-dos to get started with Twitter, then realised that your username is tricky for people to say or spell, or not a tweet way to raise your profile. Don’t worry, it’s very easy to fix… 1. Go to Twitter, click on the cog (top right), then…
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PR Agencies: How not to use Social Media

  If you’re a PR agency encouraging your staff to find and win new clients through social media, here’s a cautionary tale about how not to do it. Earlier today I received a tweet “wondering what the best email to drop you a line on?”. It was from someone that I had never tweeted with…
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How #youdrive ratings and advertising

Shortly after spotting David Cameron’s first tweet on Saturday, I was intrigued to see #YOUDRIVE trending as a promoted hashtag. A few clicks later, I was being encouraged to “take part in a social media first”. The Mercedes campaign featured three adverts to introduce the new A-Class to young professionals. The premise was a cat…
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