Tag: Social Media

Award-winning Digital Marketing

Publishing on LinkedIn – Pros and Cons

When LinkedIn started the rollout of its publishing platform earlier this year, I asked: is publishing on LinkedIn a privilege or a pain? A few months on, most seem to think the latter! But there are some positive experiences to share too… Tipping the scales towards Pain: Charles Christian, Award-winning legal technology journalist I’ve published…
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Social Media Beyond Marketing

Hurrah to Deloitte UK getting that social media is just another way to talk! Their new video – The Growing Power of Consumers features Nick Turner, Digital Lead for Consumer Business, but the principles he mentions also apply to the B2B world: 1. Engaging needs to go beyond the marketing function, it requires collaboration across…
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Morgan Stanley joins the virtual cocktail party… with chaperones

Morgan Stanley’s ears must have been burning! I was talking about their social media use just last week, with an international consultancy that currently trains their consultants to tweet from a library of pre-written messages.  The conversation reminded me of Morgan Stanley’s Green Light for Social Media – Bankers or Bots? because Morgan Stanley were…
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#AMBAspring – How the conversation can continue after an event

#AMBAspring was the Twitter hashtag for the Association of MBAs’ Spring Refresher at Kent Business School. I was one of four speakers – between us we were to “cover the core modules taught in today’s MBAs… innovation, entrepreneurship, marketing and finance”. There was limited conversation on #AMBAspring before the event, so I arrived prepared for…
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#WEB2014 – How do you inspire?

2,000 Women in European Business gathered at Deutsche Bank’s Conference on 4 June to hear “trailblazing individuals who leave their mark both on society and in business” answer this question. The evening was choc-a-block with lessons learned, inspiring stories and valuable advice…this blog post provides a roundup, despite my usual means of note-taking being restricted…
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It started with a tweet… #artcups

Ever since a random tweet led to CubeSocial’s first breakthrough, I have encouraged start-ups and professionals to embrace the serendipity of social media. What do I mean by this? Having just translated the Russian headline “Работник лондонского Starbucks стал знаменитостью благодаря рисункам на стаканчиках” into English (London Starbucks employee becomes a celebrity thanks to cup…
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How social media helps you do more with less

Are you a small business thinking about using social media? Are you apprehensive about how and where to start? Vodafone Your Better Business asked me what advice I would give to small businesses wanting to use social media for customer services, and summarised my answers into this two minute video: When I refer to “query…
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Publishing on LinkedIn – Privilege or Pain?

Back in February, LinkedIn announced that it was opening up access to its publishing platform to all 277 million users. Before then, LinkedIn had only allowed a small group of selected influencers, such as Richard Branson, Bill Gates and Jack Welch, to write and share long-form blog posts. LinkedIn said that the rollout would be…
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LinkedIn Company Pages – how to say goodbye to your Products & Services tab

With less than a week to go until LinkedIn “retires” Products & Services, I have followed LinkedIn’s suggestions to copy and save CubeSocial recommendations, and request a copy from LinkedIn. If you’re planning to do the same, you have five days until your Products & Service tab will be removed on 14  April, and until…
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#startup your social media

In one of my first interviews about my start-up journey, I mentioned how much I have to thank social media for. After an intense and inspiring day mentoring dotforge start-ups this week, here are my top tips for increasing your profile and serendipity on social media – whether you’re building a start-up or advancing your…
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